Your reputation, in your own words.
Families use this platform to find breeders they can trust. A claimed profile with genuine reviews is the strongest marketing a reputable breeder can have, and it costs nothing.
A right of reply
Respond to every review on your profile, good or bad. Your reply appears directly under the review, so families see both sides at once.
Fake-review protection
Real accounts only, automated screening and human moderation, and proof of purchase when a critical review is disputed.
Insights that matter
A claimed profile lets you tell your story with photos, litters and health testing, on a page families already visit.
Claim your kennel
Three steps to a profile that is yours
Find your kennel
Search the directory for your business by name, breed or state. Odds are your profile is already here.
Verify it's you
Confirm you control the business with a quick check. Verification usually takes about a day.
Make it yours
Add your story, photos, litters and health testing, and reply to every review from then on.
Our mission
Elevate good breeders. Help good families.
Careful, ethical breeding is hard to see from the outside. A trustworthy public record of real experiences is how families learn to recognise it, and how the breeders doing the work get the recognition for it.
A free public profile
Your story, photos, litters and health testing, on a page families already visit.
Reviews with accountability
Real accounts, screening and moderation, and proof of purchase when a review is disputed.
Your side, always
A right of reply on every review, shown inline where visitors actually read it.
Review integrity
How we keep reviews fair
These are built into the platform and applied to every review, in line with our Terms of Service.
Every review is screened
Reviews go through a combination of automated screening and human moderation before and after they publish. Lower-risk reviews from established accounts publish promptly; higher-risk reviews are held for a person to look at first.
Real accounts only
Anonymous reviews are not allowed. Reviewers sign in with a real account, one person can post one review per breeder, and brand-new accounts are held for review automatically.
Serious allegations are held for human review
Reviews containing serious factual accusations are automatically held for manual review before they are visible. Claims like that do not get to publish themselves.
Reported reviews are hidden while we investigate
Any visitor (or you) can report a review. An unverified review that gets reported comes off public view while it is looked at, so disputed content is not left up during an investigation.
Right of reply, surfaced inline
You can respond to every review on your profile, good or bad. Your reply appears directly under the review, so visitors see both sides at the same time.
Proof of purchase when it matters
When a critical review is disputed, we can ask the reviewer to substantiate it with proof of transaction such as a microchip number, receipt, or registration paperwork. Factual claims that cannot be substantiated are removed.
Common questions
Straight answers to the hard ones
The situations breeders ask us about most, and exactly how each one is handled.
What we will and won't remove
Our removal policy
We don't remove reviews because they're negative. We remove them when they're fake, abusive, or unsubstantiated.
We will remove
- False factual claims the reviewer can't substantiate
- Reviews from people who weren't actually customers (with no proof of purchase)
- Abuse, threats, harassment, or off-topic content
- Pile-on bursts from coordinated accounts
We won't remove
- Honest negative reviews of a real customer experience
- Star ratings you disagree with
- Critical opinions written respectfully
- Reviews that include accurate information you'd prefer wasn't public
If a review feels wrong, report it. We respond, and we don't make breeders fight in public to get something fake taken down.
Take control of your profile
Claiming gives you a Verified Owner badge, the ability to reply to every review, and control over your description, photos, litters and health testing.
Something feel wrong? Talk to us.
If a review on your profile feels fake, unfair, or abusive, or if there's anything else on the platform that needs a person's attention, get in touch. We read every message.
Contact us